Online trading provider CFI has signed an ambassador deal with Mercedes Formula One driver Lewis Hamilton.
Contract:
- Hamilton becomes a global brand ambassador for the company on a multi-year deal
- CFI will make a donation to Hamilton’s Mission 44 initiative as part of the contract
Context:
This deal follows Hamilton becoming a brand ambassador for Dior, emphasising the commercial value of the seven-time world champion. In SportsPro’s most recent 50 Most Marketable Athletes list, the Brit ranked first in motorsport and seventh overall in the world for marketability.
Comment:
Hamilton said: “I’m excited to join CFI as their global brand ambassador. This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their clients.
“Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community.”
Coming next:
Hamilton will drive for Mercedes at this weekend’s Belgian Grand Prix, the last race before Formula One’s summer break, from 26th to 28th July.
Go deeper:
- Lewis Hamilton named motorsport’s most marketable athlete for 2023
- The comeback trail: How Williams’ new commercial strategy is winning over sponsors