British Superbike Championship extends title sponsorship deal with Bennetts

Deal extends motorbike insurance company's partnership to 12 years.

British Superbike Championship (BSB) has extended its title sponsorship deal with Bennetts for a further three years.

The partnership renewal agreed with series promoter MotorSport Vision Racing (MSVR) will take the agreement into its 12th season.

The motorbike insurance company first partnered with the British series between 2005 and 2008, before returning as title sponsors in 2018.

“I am obviously delighted to announce the extended title partnership and this renewal further strengthens Bennetts’ association with the series,” said Stuart Higgs, BSB series director.

“This new agreement until the end of the 2025 season with Bennetts takes our title sponsorship partnership into eight consecutive seasons, and a total of 12 since their first association back in 2005.

“Together we continue to strengthen our relationship to offer unparalleled activation opportunities and raise brand awareness, which has made Bennetts synonymous with the incredible spectacle of BSB.”

Vince Chaney, managing director of Bennetts, added: “Bennetts association with MSVR and the Bennetts British Superbike Championship is a brilliant demonstration of our commitment to the motorcycling community and supports our mission to help motorcyclists get more from motorcycling. We are really excited and proud to be announcing that we will be continuing as title sponsor for another three years.  

“Bennetts customers and BikeSocial members enjoyed over 11,000 fantastic Bennetts BSB experiences in 2022 and we're aiming to give 80,000 more over the next three seasons.”

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