- Fans will gain access to exclusive benefits as Revolut customers
- Castrol currently Audi’s only other F1 partner
The Audi Formula One team have secured financial technology company Revolut as title partner in a multi-year deal ahead of their debut next season.
The agreement will also Revolut Business be extensively integrated into the team’s financial operations, with the collaboration also focusing on improving the fan experience through exclusive benefits for Revolut customers.
“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition,” said Jonathan Wheatley (pictured above), team principal of the Audi Formula One team.
“This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
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The deal confirms that, as expected, Stake will no longer be associated with the team after the end of this season. The gambling brand signed a three-year title sponsorship, reportedly worth AUS$140 million (US$91 million), with Sauber before the start of the 2023 season.
Audi committed to a 100 per cent takeover of the Sauber Formula One team in March 2024, having first intended to purchase 75 per cent of the Swiss team by 2026.
Revolut, meanwhile, will hope that expanding into Formula One will further grow its customer base after the firm was valued at US$45 billion last August. The company currently has more than 60 million customers worldwide.
“This is a monumental partnership for Revolut and the future Audi F1 Team,” said Nik Storonsky, chief executive of Revolut. “We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula One with unforgettable experiences at a pivotal time for the sport.
“As Revolut continues to challenge the status quo in global finance, the Future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula One.”
Revolut is only the second major brand to link up with the incoming Audi Formula One team after BP and its lubricant subsidiary Castrol came on board in July 2024.
The Revolut pact also continues Formula One’s deepening relationship with fintech brands, which includes the likes of Mastercard as a major sponsor of McLaren, Visa as Racing Bulls’ title partner and Williams Racing’s deal with Santander.
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