Aston Martin launch fan loyalty programme

Initiative rolled out in collaboration with long-time partner Cube.

Aston Martin Formula One team have launched a fan loyalty programme in collaboration with partner Cube.


  • Fans receive points for every purchase they make which can then be redeemed on their next purchase
  • Cube also launching into affiliate marketing on a global scale in partnership with Rakuten
  • Special focus to be placed on Spanish publishers due to the increased interest from the region as a result of new driver Fernando Alonso

Context: Cube first partnered with the Aston Martin team in 2021 and has worked closely on further initiatives with the team, such as the introduction of cryptocurrency payments on the team's website last year.

Comment: Matthew Chapman, Aston Martin’s head of licensing and merchandise, said: “We’re extremely excited by this loyalty programme as we continue to look at ways of engaging and rewarding our devoted fanbase.”

Finn Christo, Cube’s ecommerce and digital marketing director, added: “Launching our Affiliate programme alongside our new loyalty programme allows Aston Martin F1 to ultimately reach more customers. As a company we are always finding ways to improve conversion rates, adapt to evolving customer expectations and drive change and loyalty in the best possible way.”

Coming next: Aston Martin will return to action at the next race of the 2023 season in Baku, Azerbaijan, on 30th April.

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