The Aston Martin Formula One team has agreed a partnership with investment platform Public.
Contract:
- Public becomes the team’s official US investment platform
- Aston Martin also takes an equity position in Public
Context:
To activate this partnership, Public will invite new and existing customers to take part in a digital ‘scavenger hunt’, which will offer the opportunity to win VIP experiences at Formula One’s US races this season. Whoever finds all three Aston Martin race cars in the Public app automatically enters to win an exclusive experience at the Las Vegas Grand Prix later this year
For Aston Martin, the pact sees the team secure its latest new partner in 2025, having already struck deals with online trading platform Pepperstone, technology group Arm, skincare brand Elemis, and cryptocurrency firm Coinbase.
Comment:
“Public brings a fresh and accessible approach to investing – grounded in innovation, transparency, and empowerment – values we strive to reflect both on the racetrack and in how we connect with our fans,” said Jefferson Slack, managing director of commercial at Aston Martin.
“This partnership is a natural fit, especially in the US, where our fanbase continues to grow and where Public is setting a new standard for modern investing.”
Coming next:
Public branding will feature on the inside halo and tradeplate of Aston Martin’s car during Formula One’s US races, starting with the Miami Grand Prix from 2nd to 4th May. The series then returns for races in Austin and Las Vegas.
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