Aston Martin F1 team signs Porto Seguro deal

Brazilian insurance brand agree partnership covering entire 2023 season.

The Aston Martin Formula One team have signed a one-year deal with Brazilian insurance brand Porto Seguro.

The contract, which commenced at last weekend's Abu Dhabi Grand Prix, will run until the end of the 2023 season.

Porto Seguro branding appeared on the front wing endplates at the 2022 season finale, but there is no confirmation on further branding opportunities, such as on driver overalls and in the team garage, for next season.

This deal follows Aston Martin partnering with XP, another Brazilian company enticed to the British team following its signing of Formula Two champion Felipe Drugovich as a development driver.

“This is an exciting opportunity for Porto Seguro as we partner with Aston Martin Aramco Cognizant Formula One Team and support the development of Felipe Drugovich. Brazil has a very strong tradition with F1 and auto racing that must be sustained in the future,” said Roberto Santos, chief executive of Porto Seguro.

“This project – bringing together strong Brazilian companies – is building real momentum. It will expand our potential to operate in this segment and reinforce our commitment to be a safe haven for people and their dreams, transforming the realities of all Brazilians.”

Jefferson Slack, managing director of commercial and marketing at Aston Martin, added: “I am delighted to see Porto Seguro show their support for Aston Martin Aramco Cognizant Formula One Team and Felipe Drugovich. They are Brazil's most successful insurance company and share our determination to capitalise on the popularity of the sport in South America and support one of Brazil's brightest talents in Felipe.

“Alongside our existing partnership with XP, they will champion the cause to establish Brazil's place at the top of the sport in the years ahead.”