The Arrow McLaren IndyCar team have signed a multi-year contract extension with global food brand Mission Foods.
Contract:
- Branding will be visible across team kit, driver overalls and all three cars
- First activation of 2023 set for the newly renamed 'PPG 375' on 2nd April
Context: Mission Foods first partnered with the Arrow McLaren team in 2020, with its most recent activations including competitions to win race tickets and the 2Fast2Tasty campaign, a fan-facing content series featuring the Arrow McLaren team and drivers.
Comment: Matt Dennington, executive director for partnerships and accelerator at McLaren Racing, said: “We are delighted to announce an extension to our partnership with Mission Foods, a brand that has helped Arrow McLaren connect with its fans in fun, authentic ways. It is fantastic to see our partnership continue to evolve as it enters its fourth season, and we are excited to continue racing together.”
Coming next: The 2023 IndyCar season gets underway this weekend on the streets of St Petersburg, Florida, with the Firestone Grand Prix on 5th March.