Alpine has entered MotoGP as an official partner of the Prima Pramac Racing team.
Contract:
- Alpine signs on as the team’s new main partner
- Pramac will launch their new bike alongside Yamaha and Alpine on 31st January
Context:
Alpine adds MotoGP to its existing entries in Formula One and the World Endurance Championship (WEC), with this partnership marking the first time that a manufacturer has straddled both Formula One and MotoGP concurrently. The deal comes ahead of the impending acquisition of MotoGP by Formula One owner Liberty Media, which is slated to be approved by the middle of this year.
Comment:
“I am very proud of the start of this collaboration with Alpine, a historic brand that is now also a major player in F1 and WEC,” said Paolo Campinoti, team principal of Prima Pramac Yamaha MotoGP.
“This is the first time that a manufacturer present in the world’s premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years.
“Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges.”
Antonino Labate, director of sales, marketing and customer experience at Alpine, added: “In addition to Formula One and the World Endurance Championship, Alpine is strengthening its presence in motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team.
“This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit; the passion for performance.”
Coming next:
Prima Pramac Racing go into the 2025 season as the second Yamaha factory team for the first time, off the back of their inaugural riders’ world championship last season with Jorge Martin and Ducati.
Go deeper:
- Liberty’s €4.2bn MotoGP takeover: Answering the key questions and what it means for F1
- MotoGP 2024 season review: What is Liberty Media acquiring?
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