AlphaTauri name XMTrading as FX trading partner

Company's branding to appear across F1 team's car and driver racesuits.

The AlphaTauri Formula One team have signed up XMTrading as their foreign exchange (FX) trading partner.

Contract:

  • XMTrading looking to improve visibility and brand awareness
  • Branding to appear across the car and driver racesuits

Context: XMTrading is an online contract for differences (CFD) and FX broker, with the company stepping in to replace ICM.com, which had been partnered with AlphaTauri for the previous two seasons.

Comment: Franz Tost, team principal of AlphaTauri, said: “I am pleased to welcome XMTrading to Scuderia AlphaTauri as an official partner ahead of the 2023 Formula One season. Our values align well with theirs, as we both have a shared vision of continuous innovation in the pursuit of excellence, and I’m looking forward to working with them.”

Coming next: Branding for XMTrading will be visible on the cars and driver racesuits for the first time this weekend at the season-opening Bahrain Grand Prix on 5th March.

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