Alfa Romeo F1 team secure Mascot deal

Workwear company to supply HQ staff in Winwil, Switzerland.

The Alfa Romeo Formula One team have secured a new deal with workwear brand Mascot.


  • Supply deal for Sauber's HQ staff in Hinwil, Switzerland
  • Branding will be visible on the car, driver overalls, and mechanics' suits and helmets

Context: Mascot is already an established name in motorsport with multiple supplier deals with the likes of the Dutch Grand Prix and Autodromo Nazionale Monza, as well as partnering with the Dakar Rally for well over a decade.

Comment: Alessandro Alunni Bravi, managing director of Sauber Group, said: “Just like us, Mascot is committed to excellence in their development and production processes, as well as ensuring the highest sustainability standards: its vast range of products and its reliability is another strength of its offer and one of the key deciding factors in building a partnership with the [company].”

Coming next: Alfa Romeo unveiled their 2023 challenger on 7th February, which drivers Valtteri Bottas and Zhou Guanyu will drive competitively for the first time at the season-opening Bahrain Grand Prix on 5th March.

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