The world’s 7th most marketable athlete – Sebastian Vettel

A climb of 34 places makes Sebastian Vettel the joint-highest riser in this list. His inclusion last year was based partly on the fact that he had re-awoken one of Formula One's largest markets, Germany, but from a sporting perspective it was an inclusion based largely on potential.

Sebastian Vettel – German, 23, Motorsport (41)

A climb of 34 places makes Sebastian Vettel the joint-highest riser in this list. His inclusion last year was based partly on the fact that he had re-awoken one of Formula One’s largest markets, Germany, but from a sporting perspective it was an inclusion based largely on potential.

One year on, Vettel is the reigning Formula One world champion and looks to have the talent to compete at the front of the grid for as long as his compatriot Michael Schumacher did before him. In the pressure cooker environment of the Formula One paddock, it is rare to find a top driver with his feet rooted so firmly on the ground. Pressure and celebrity seem to mean nothing to Vettel, who sprinkles his press conferences with a likeable brand of light-hearted humour.

Personal endorsement deals with Casio and Procter & Gamble are likely to have been helped along by Helmut Marko – Red Bull owner Dietrich Mateschitz’s right hand man in Formula One and the closest thing that Vettel has to a manager; unusually for a sportsman of such international renown, the young German does not employ the services of a personal management company. That is partly down to his refreshingly easy-going attitude and partly down to the tight commercial control that the Red Bull hierarchy exerts. That Red Bull association, though, brings its own benefits: Vettel is front and centre of one of the most switched-on brands in the world.


 

 


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