With his win at the drama-packed Russian Grand Prix this past Sunday, Lewis Hamilton became the first Formula One driver to achieve 100 victories.
The seven-time world champion had much to celebrate after the race as he also found himself back on top of the driver’s championship standings ahead of Max Verstappen. Mercedes-AMG Petronas (Hamilton’s team) also sit atop the constructors' championship standings slightly ahead of Red Bull with very few races left on the schedule.
With Mercedes (and Hamilton) perennially competing as championship contenders, the value of their sponsorship assets continues to increase as the property becomes more desirable each year that passes. With the new increased attention and interest in Formula One, teams need to position themselves as favourably as possible amongst the new viewers to secure their fandom and allegiance. One way to intercept newcomers to the sport is through strategic partnerships in areas where the consumers are already engaged.
The following are some of the top missed areas where Mercedes-AMG Petronas could stand to benefit most from a partnership in their home UK market.
To learn more about sponsorship opportunities for Mercedes-AMG Petronas and other Formula One teams, check out SponsorPulse for a free trial.