SponsorPulse Insight | The top missed sponsorship opportunities for F1 in the US

SponsorPulse has sifted through the data and analysed what categories and brands may be missing out on a significant opportunity to partner with the global motorsport series.

After 12 exciting rounds of Formula One (okay, not including the recent Belgian Grand Prix), the motorsport series is about halfway through the 2021 season.

To shed light on the competition through a sponsorship marketing lens, SponsorPulse took a look at what categories and brands may be missing out on a significant opportunity to partner with Formula One on a global scale.

Using the US market to demonstrate, SponsorPulse analysed the percentage of Americans who have purchased certain categories and engaged with Formula One, identifying the top seven missed sponsorship opportunities for categories that would stand to benefit most as a global partner with the prestigious competition.


To learn more about other missed sponsorship properties across the globe, or to receive a free sponsorship opportunity report on Formula One, click here.

Share

Related content