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Podcast | Monetising MotoGP: Dorna Sports’ new CCO Dan Rossomondo eyes big gains

BlackBook Motorsport writer Cian Brittle sits down for an in-depth conversation with Dorna Sports' new chief commercial officer, Dan Rossomondo, about improving the fortunes of MotoGP.

Talking points:

Adapting to MotoGP after joining from the National Basketball Association (NBA) – (1:18)
Impact of the sprint races and the challenge of approaching new markets – (3:10)
Growing in the US – (8:00)
Marc Marquez and marketing the next generation of riders (11:05)
Looking ahead to the British GP (13:36)

Like what you hear? To discover more from the SportsPro Podcast, click here to check out more podcasts in the archive.

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