Opinion | Miami’s Concours Club building a Mecca for motorsport

Miami is becoming a global destination for motor racing, with Formula One among others attracted by the city's car culture.

Miami, famous for its allure, pristine beaches, and slow-paced lifestyle, is rapidly evolving into a worldwide attraction offering sophisticated cuisine, world-class hospitality, and for automotive enthusiasts, a mecca for motoring.

Between Formula One's plan to offer the Florida-based city as its new North American location, and the car culture evident throughout every street, the only thing missing is a place where drivers and aficionados can congregate to share their like-minded passion.

The members-only Concours Club was born to fill this void. Set to open this winter, the club is setting the new standard for automotive country clubs, unifying motorsports within a resort setting offering world-class amenities and services. Open year-round and located within the Miami-Opa Locka Executive Airport, the club is a quick drive from other local airports, Miami Beach, and all entertainment districts.

The state of the art facility will feature one of the most technologically-advanced driving circuits, a members’ lounge, restaurant and bar, circuit-side paddock lounge, service centre, detailing facility, guardhouse, fuel station, and multiple event venues. Future planned developments include real estate offerings, a main clubhouse, and an unparalleled event campus.

The event campus – designed by renowned Italian design firm, Pininfarina – will provide immersive experiences and branding opportunities for any corporation or individual.

The building will support extensive vehicle displays, offer the ability to host various events simultaneously, and be adapted from a blank canvas into a fully customizable space for small to large occupancies. Its proximity to the skidpad and circuit will offer dynamic opportunities for vehicle showcases and live demos.

The circuit measures at more than two miles and features multiple configurations of 46 foot wide, award-winning asphalt specifically engineered for the Miami climate.

Digital marshalling, designed by RaceTrack Engineering, combines closed circuit cameras with predictive electronic flag panels, and integrated timing loops operated by highly-trained and experienced staff. Impact attenuation is provided by FIA-certified features, such as Tecpro barriers and Geobrugg catch fencing. High grip runoff paint by Road Grip provides safety, while creating an iconic and unique colour design.

Additional amenities include a skid pad, various fleet car offerings, and a launch pad.

Professional coaches, circuit support staff, and concierge will ensure an exciting and seamless experience for members and their guests. Championship-winning race team, HP Tech Motorsport, will have headquarters on site and will be in charge of servicing all member vehicles.

State of the art telemetry, virtual coaching, and data review will be offered through a GPX Live Camera System with the ability to overlay and compare lap times with those such as founding member and three-time Indy 500 winner, Helio Castroneves.

After some seat time, members and guests can enjoy an exquisite dining experience with food and beverage curated by award-winning chef, Brad Kilgore. The details are as important as the broad strokes, and it is this unparalleled attention to detail that puts the Concours Club in a class of its own.

The full-package Concours Club experience is setting the bar for luxury automotive country clubs not just in the US, but the world over.


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