Hookit’s Motorsport Insight | Formula One 2021 season recap

BlackBook's official data partner analyses how fans of Formula One engaged with the series, teams and drivers on social media in 2021.

As the official data provider of the BlackBook, sponsorship technology company Hookit is providing exclusive early access to its insights video recapping the 2021 Formula One season with analysis on the top brands, drivers and teams on social media across the series.

This 18-minute video dives into how the series ranks against other major sports leagues, which races generated the most fan engagement on social media, which brands received the most value from their Formula One partnerships, and where that value came from. Also included are some best practices and key lessons for the upcoming 2022 season. 

Click here to access the video.

What's in it?

  • Social reach of Formula One including a comparison to other major sports leagues and top races
  • Sponsorship value in Formula One includes top brands, top industries and where the value comes from
  • Top brand campaigns from the 2021 season
  • Key lessons for 2022 planning

Want more insights like this? Get in touch with us at insights@hookit.com.