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NENT Group

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Website

https://www.viaplaygroup.com/

Founded

2018

Sector

Media

Size

1,000 - 5,000 employees

Location

Stockholm, Sweden

Hard Rock becomes new title partner for Formula One Miami Grand Prix | Hard Rock

As the IndyCar season reaches its end, the same can be said for silly season | Racer

23XI Racing and Fleetio expand partnership with multi-year renewal | 23XI Racing

Nike exploring possible F1 deal, discussions held with FOM and Cadillac | Sports Business Journal ($)

Snap-on extends partnership with IndyCar, IMS and Milwaukee race | IndyCar

Nascar nears deal with FedEx Freight to replace Craftsman as title sponsor of Truck Series | The Athletic

Imola could make F1 calendar return in place of Qatar or Abu Dhabi GP | Motorsport

IndyCar’s Freedom 250 delivers largest non-Indy 500 TV audience since 2008

Nascar averages 1.79m viewers for visit to New Hampshire | Jayski’s Silly Season Site

Aston Martin and Defected Records to release a range of merchandise | Aston Martin F1

FIA: Attracting Chinese manufacturers a ‘clear target’ for WRC | Motorsport

Nascar willl return to Naval Base Coronado during 2027 season | Nascar

MotoGP appoints Carlos Ezpeleta as deputy CEO | MotoGP

23XI Racing Nascar driver Tyler Reddick reveals sleep apnea diagnosis teams up with Resmed to help other recognise the signs | Yahoo Finance

“We’re not trying to put a robot in your chair”: Why Nascar is taking a deliberately cautious approach to AI

Freedom 250 likely to be a one off, according to IndyCar president Doug Boles | Sports Business Journal ($)

Grand Prix of Arlington names new president after inaugural race praised as IndyCar’s ‘new standard’ | Kera News

Robert Wood Johnson acquires stake in Aston Martin Aramco | Aston Martin F1

WRC captivates audiences worldwide across the first half of 2026 | WRC

Coca-Cola, Suarez partner for Coke Zero Suga 400 at Daytona in high stakes, regular season finale | Spire