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‘People know Snapdragon exists now’: How Qualcomm is using F1 to build a global consumer brand

Aston Martin Aramco announce Aquame as official water bottle supplier | Aston Martin F1

F1 Academy partners with Dirt Is Good | Formula One

Trackhouse MotoGP and Davide Brivio to part ways at end of 2026 | MotoGP

Tech 3 and KTM extend MotoGP partnership from 2027 | MotoGP

Formula E to make Goodwood Festival of Speed debut as official partner | Formula E

McLaren Racing announces partnership with Global | Global

Red Bull Racing and Crocs unveil new collaboration | The Race

F1 and Disney expand ‘Fuel the Magic’ campaign | Yahoo News

Alberto Puig appointed Honda Racing Corporation advisor from 2027 | MotoGP

McLaren entice Intel back to F1 with compute partnership

The Venetian Resort extends Formula One Las Vegas Grand Prix partnership | F1

Indy 500 grandstands sell out again, local TV blackout lifted for 2026 | IndyStar

Porsche and Andretti to conclude partnership at end of 2025/26 Formula E season | Formula E

IndyCar averages 656k viewers for Sonsio Grand Prix on Fox, down from 710k last year | X

Nascar averages 1.93m viewers at Watkins Glen on FS1 | On3

MotoGP appoints Vince Russell as CFO | MotoGP

Extreme H returns to Qiddiya City for second edition of its World Cup format | Extreme H

Airbnb becomes lodging sponsor of five Nascar tracks | Sports Business Journal

“We had 17 partners generating no money”: How Williams rebuilt their sponsorship model from scratch