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IMG Arena

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Website

https://www.imgarena.com/

Founded

2012

Sector

Agency

Size

51-200 employees

Location

London, UK

Aprilia Racing and Monster Energy sign multi-year sponsorship agreement | MotoGP

Brand awareness, on-track engagement and driving equality: TeamViewer’s dual sponsorship strategy for Mercedes and F1 Academy

TalkSport secures radio rights for major MotoGP summer calendar | MotoGP

Ben Sulayem wants to scrap FIA presidency term limits | BBC

Gucci enters F1 with ‘US$150m’ Alpine title partnership from 2027

Lenovo joins Formula E as AR and digital content provider | Formula E

McLaren would consider becoming full engine manufacturer with proper V8 formula | Sports Business Journal ($)

Ross Brawn joins Pramac Racing board of directors | Motorsport

Indianapolis 500 purse soars to new record, increases by more than 50% | Indianapolis Motor Speedway

Inside the business of the Indy 500

IndyCar and NTT extend title partnership in multi-year agreement | NTT Data

Nascar averaged 1.8m viewers for All-Star Race as Fox portion of season comes to an end | Motorsports Wire

Piers Thynne joins Williams as chief optimisation and planning officer | Formula One

Daytona International Speedway to install new advanced LED lighting system | Motorsport.com

Formula One and Hasbro to launch a special F1 themed Monopoly edition | Formula One

Monster to become Aprilia’s title sponsor in MotoGP | Motorsport

Nascar moving away from Nielsen ‘Big Data + Panel’ metric | Sports Media Watch

Gucci in talks with Renault Formula One team Alpine over sponsorship deal | Bloomberg UK ($)

Nascar, SiriusXM sign multi-year broadcasting extension | Nascar

‘People know Snapdragon exists now’: How Qualcomm is using F1 to build a global consumer brand