Comcast-owned brand has title sponsored second-tier series since 2015.
Teams seek guarantee of additional media rights revenue but sides remain separated on key points of new deal.
F1 and Nascar have flirted with ‘The Greatest Spectacle in Racing’ trademark synonymous with Indy 500.
Delayed 24 hours due to rain, only 2021 edition of iconic race recorded fewer viewers in event’s history.
Nascar Studios produced recent Netflix docuseries Full Speed released in January.
Series also turns down meeting with teams to discuss charter negotiations.
What the data reveals about Nascar’s TV and sponsorship revenue, audience demographics, and social following in 2024
As Nascar gears up for its 2024 season, BlackBook Motorsport analyses the data to identify some of the key media, consumer, and financial trends shaping the series’ business off the track.
Deadline originally extended until end of January, but Race Team Alliance opts to allow expiration.
Collection represents first offering from new licensing deal with Nascar Team Properties.
Expanded contract includes increased visibility across all US-based motorsport series in which Toyota competes.