As a pioneer in the Spontech space, Hookit brings the power of AI to revolutionize the way brands invest in sponsorships in order to maximize their ROI. The goal of our partnership with BlackBook is to empower the world of motorsports with leading data that allows brands and motorsports organizations to evaluate their current partnerships, optimize their sponsorship strategies and discover new potential partners. Customers span across all areas of motorsports, including racing organizations like McLaren, Renault, and NHRA to brands like Audi, Ford, and Pennzoil. To learn more, visit www.hookit.com.
At Hookit, our goal is to evolve the sponsorship model in the age of new media, advanced technology, and changing fan behavior. While marketing analytics have been applied to nearly every other type of marketing spend, sponsorship has lagged behind in measurement even as social media has dramatically changed the dynamics of sponsorship, creating huge opportunities for brands to engage fans and target consumers.