XE Sports Group has today announced it will enter all-electric sport for purpose Extreme E from next season.
Extreme E marks a major milestone in global reach with XE Sports Group becoming the first Asia-Pacific-based (APAC) team to compete in the series.
The team, headquartered in Australia, will be assisted by sporting executive and former international soccer star Tim Cahill.
XE Sports Group is the impact sports division of EVDirect.com, the distributors of BYD Passenger Vehicles within Australia and New Zealand.
The investment and participation in Extreme E will enable XE Sports Group to showcase BYD’s luxury vehicles and raise awareness within Australia, as well as the wider APAC region of the benefits of electric vehicle technology.
“Since its inception, Extreme E has demonstrated to be a major drawcard for both extreme racing and climate awareness plus diversity, which aligns perfectly with the XE Sports Group’s focus of raising awareness of global climate and social challenges with the ability to make a real impact at the ground, local level,” said Luke Todd, director of the XE Sports Group.
Cahill said he was looking forward to connecting the world of professional football with extreme, saying: “I’m really excited to be a part of this team. The combination of thrilling, competitive racing and leaving a lasting, positive impact makes the sport totally unique. We look to bringing a significant new audience to Extreme E from within the millions of football fans across the world.”
Todd added: “XE Sports Group will be bringing our own climate science and legacy program to Extreme E to complement the existing Extreme E programme with XE Sports Group to roll out an Asia Pacific Foundation with the mission to reduce poverty and increase living standards through the adaption of technology such as second-life lithium battery deployment combined with solar capture in remote or impoverished locations.
“Competitively, we are joining Extreme E to race and win. We will be delivering a world-class racing package and eagerly await to line up against the likes of the X44, Rosberg X Racing, and JBXE teams as well as the rest of the top-class field.
“Australians are renowned for overachieving in the sports arena, and we aim for nothing less in Extreme E. We will be racing for the planet and racing to win.”
Alejandro Agag, founder and chief executive of Extreme E, said: “We extend a huge, warm welcome to Luke and the XE Group to Extreme E, and we can’t wait to see how the team performs in its racing debut.
“Not only that but it is a great to see the goals of the team so closely reflecting our own in terms of climate and community impact, and we are very excited about the possibilities we have together in these shared purposes.
“The grid is really filling up now and it’s great to have our first Asian Pacific team involved. This championship is growing and the countdown to season three starts now!”