WRX times it right with Edox

Swiss watch brand becomes official timing partner of rallycross series.

WRX times it right with Edox

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The World Rallycross Championship (WRX) has named Swiss watch brand Edox as its official timing partner.

The long-term deal will see Edox have significant trackside branding and produce a WRX-themed timepiece collection. The company will also put its name to the fastest lap at each round of the championship.

“Edox has a rich heritage in motorsport and we are privileged that it has chosen the FIA World Rallycross Championship as the ideal environment for continuing that association,” said Paul Bellamy, senior vice president of IMG Motorsports, the series promoter.

“At Edox, we attach great importance to the world of motorsports and to the values it represents,” added Edox chief executive Alexandre Strambini. “We have been repeatedly the official timing partner for some of FIA’s prestigious competitions in the past years and we are now very proud to start this new partnership with the FIA World Rallycross Championship.”