Williams Racing have announced a new partnership with IT and software development company Globant.
Contract:
- Globant to apply latest technology to digital experiences to help engage fans
- Williams secures another new partnership in 2024, adding to deals with Komatsu, Keeper Security and VAST Data
Context:
Founded in Argentina, Globant is already an official partner of Formula One, having inked a deal with the series in May. It also works with the likes of Fifa and the Los Angeles Clippers. The pact with Williams is the company’s first partnership with a Formula One team.
The company has moved quickly to join forces with the Grove-based outfit after it was announced this week that Franco Colapinto will drive for the team for the rest of the 2024 season. Colapinto is the first Argentine driver in Formula One for 23 years.
Comment:
“I am delighted to welcome Globant to Williams Racing as Argentina prepares to mark its latest milestone in Formula One,” said James Vowles, Williams Racing team principal.
“This partnership unites two organisations driven by innovation and a passion to provide unrivalled experiences for fans, and we are looking forward to working together starting this weekend in Monza.”
Martin Migoya, cofounder and chief executive of Globant, added: “We are proud to join Williams Racing, an icon of one of the world’s most technologically advanced sports globally.
“We love dreamers and Franco Colapinto has made his dream come true through his talent, determination and hard work. Now that he has earned a seat in Formula One we want to keep supporting him and the team that nurtured him along the way.
“As Latin America’s largest technology company serving the global market, we are committed to transforming the sports industry, providing solutions to bring fans closer to the game, and elevating every experience.”
Coming next:
Williams next race at the Italian Grand Prix, which takes place at the Monza Circuit from 30th August to 1st September.
Go deeper:
- The comeback trail: How Williams’ new commercial strategy is winning over sponsors
- F1 adds Globant as official partner
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