Williams Racing power up with Duracell deal

Battery company to receive branding on the team's 2022 car.

Williams Racing power up with Duracell deal

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  • Pair to collaborate on Grand Prix brand activations in 2022
  • Drivers Nicholas Latifi and Alex Albon to feature Duracell branding on race suits

Formula One team Williams Racing have announced a multi-year partnership with battery brand Duracell.

As part of the agreement, Williams and Duracell will collaborate on a series of Grand Prix brand activations across the 2022 season, beginning with the Miami Grand Prix on 8th May.

Additionally, Duracell will receive branding on Williams’ cars across the 2022 season, as well as on the race suits of drivers Nicholas Latifi and Alex Albon.

"I am so proud of this partnership between Williams and Duracell, and I am grateful for the trust and confidence they have put in us," said Jost Capito, team principal and chief executive at Williams Racing.

"Having their name on the side of our car is a personal highlight for me, as my nickname for 30 years has been Duracell – because I never run out of energy. I am very much looking forward to our work together."

Elsewhere in Formula One, McLaren have announced a multi-year agreement with Gopuff, which sees the US-based instant grocery and household essentials delivery service gain branding on the team’s car.

Ahead of the 2022 season, Alfa Romeo have also signed up a new multi-year partner. The deal with Web Eyewear will see the Formula One team provided with an exclusive range of sunglasses. Web Eyewear branding will also appear on Alfa Romeo’s C42 cars, as well as on the helmets and suits of the team’s drivers.

For the second half of the 2022 season, a capsule collection produced by the Italian eyewear brand will also be made available to fans.

Meanwhile, in Formula E, Rokit Venturi Racing have secured a long-term partnership with Stoli Group and its Elit Vodka brand.

Elit will become a principal partner of the team and receive branding on Rokit Venturi Racing's cars and driver race suits for the duration of the deal.