- The Point.1888 to help Williams Racing create new range of products for fans
- Deal designed to boost the team's global brand engagement
Formula One team Williams Racing has announced a new partnership with The Point.1888 in a bid to boost its brand licensing programme.
The UK-based agency will work with Williams on extending their retail licensing operation. Specifically, the Point.1888 will work on creating a new range of products for fans, helping the team to select licensees with the same core values.
The deal is designed to grow engagement with Williams Racing globally, helping to boost revenue and increase brand loyalty.
"We are excited to have The Point.1888 on board to extend our brand licensing programme and to enable us to work with businesses we never thought we would," said Tim Hunt, commercial and marketing director for Williams Racing.
"Through careful consideration of the types of products that will suit our purpose and values, we have the opportunity to increase our fan-base and build on our brand affiliation. We look forward to working with The Point.1888 and seeing the incredible results."
The 2021 Formula One season continues on 2nd May at Portimao, Portugal.