- Deal includes branding on Williams’ FW43B car in 2021
- Two parties will continue to collaborate on Sports Innovators Series
Formula One team Williams Racing have extended their partnership with the Financial Times, continuing a deal that enables the UK outfit’s commercial partners to gain access to integrated advertising and sponsorship solutions through merged marketing assets.
Under the terms of the partnership, which began in 2019, the business newspaper's branding will feature on Williams' FW43B challenger for the upcoming 2021 season.
Additionally, the two parties will continue to collaborate on the Sports Innovators Series, a forum set up in 2020 for discussion around areas of sport undergoing transformation.
"Working with the FT helps bolster our core offering to partners and gives us further outreach as a team on a global scale," said Tim Hunt, the commercial and marketing director at Williams Racing.
"Through the partnership, we have a unique opportunity to grow our brand and connect with new customers, but also to support our whole partner family to achieve commercial success."