W Series inks Ferrari Trento deal for 2021 season

Brand to be official sparkling wine partner of female single-seater championship.

W Series inks Ferrari Trento deal for 2021 season

W Series

  • Ferrari Trento’s sparkling wine to be used on W Series podium and in hospitality
  • Partnership to start at Styrian Grand Prix
  • Company recent signed similar deal with Formula One

Female single-seater championship W Series has announced Ferrari Trento as its official sparkling wine partner for the 2021 season.

Formula One recently penned a similar deal with the Italian sparkling wine brand, which is the official toast of the series.

Ferrari Trento will now serve in the same role for W Series' eight-race season, which is supporting Formula One across the calendar.

The deal will begin at W Series' first race in Austria on 26th June, where Ferrari Trento's products will be used on the podium and served in hospitality.

"W Series has much to celebrate this year as we embark on our landmark partnership with Formula One which will see our female racing drivers go wheel-to-wheel at some of the world’s most iconic circuits," said Catherine Bond Muir, W Series chief executive.

"There is no better way to toast our arrival on motor racing’s greatest stage than with a glass of Ferrari Trento, the award-winning toast of Formula One celebrations.

"Having an existing Formula One partner come on board is the latest endorsement of W Series’ mission and I am delighted that Ferrari Trento has recognised the value of aligning with us.

"We’re in discussions with other brands within Formula One’s ecosystem and are confident this is just the beginning."

The deal also sees Ferrari Trento join a W Series commercial portfolio that already includes Acronis, Rokit, Puma and Hankook.