Brazil’s TV Cultura extends Formula E broadcast deal

Free-to-air broadcaster first aired the 2020/21 Formula E season.

  • Posted: January 14 2022
  • By: Georgina Yeomans
Brazil’s TV Cultura extends Formula E broadcast deal

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  • Deal is part of series' aim to grow global fanbase in key markets
  • Comes after Globo secured pay-TV rights to Formula E

Electric single seater series Formula E has extended its broadcast partnership with Brazilian free-to-air (FTA) channel TV Cultura for 2022.

TV Cultura first aired the 2020/21 Formula E championship in Brazil as part of the series' aim to grow its global fanbase.

"Formula E has been drawing a very successful trajectory," said Vladir Lemos, director of sports at TV Cultura.

"We have Brazilian drivers participating, while the issue of sustainability as a mission is ours as well. Formula E has everything it takes to captivate more and more fans and viewers."

Brazilian media group Globo secured a deal for pay-TV broadcast rights to Formula E last year. That contract is for the 2020/21 and 2021/22 seasons, with races broadcast on the media giant’s pay-TV network, SporTV.

TV Cultura’s deal with Formula E maintains a motorsport portfolio which also includes a broadcast partnership for the American open wheel racing series IndyCar that spans the 2022, 2023 and 2024 seasons.