IndyCar extends Tag Heuer partnership

Agreement also covers the Indy 500 and Indianapolis Motor Speedway.

IndyCar extends Tag Heuer partnership

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  • Continues as official watch, timepiece, chronograph, and smartwatch of the open-wheel series
  • Will provide a special edition watch to the winner and chief mechanic of the Indy 500 and IndyCar Series

Tag Heuer has renewed its multi-year partnerships with IndyCar and the Indianapolis Motor Speedway (IMS).

The timepiece manufacturer will continue as the official watch, timepiece, chronograph, and smartwatch of the NTT IndyCar Series and the Indianapolis 500 presented by Gainbridge.

Tag Heuer, which started its partnership with IndyCar in 2014 and with the Indy 500 and IMS in 2004, will also remain as a presenting sponsor of the Hulman Terrace Club hospitality suites at IMS.

Neither the financial details nor the length of the deal have been disclosed.

“It’s a pleasure to continue this longstanding, mutually beneficial partnership with Tag Heuer, a brand so deeply rooted in motorsports and the tradition and values of IndyCar and the Indy 500,” said Mark Miles, president and chief executive of Penske Entertainment Corporation, which owns IndyCar and IMS.

“Tag Heuer remains the ultimate reference in luxury chronograph watches, so it’s an ideal match for the high performance on display at every IndyCar event, including the Indy 500.”

As part of the activation of its partnership, Tag Heuer will provide a special edition watch to the winning driver and chief mechanic of the Indy 500 and the NTT IndyCar Series champion driver.

The Swiss watchmaker and luxury goods company will also produce a special edition Indy 500 watch, expected to launch to consumers this May. Details will be provided soon.

Tag Heuer branding will continue to be visible around IMS, including high-visibility locations on the iconic IMS Pagoda and IMS Scoring Pylon year-round and on the retaining wall near the Yard of Bricks start-finish line during the month of May.

“With almost twenty years of history, it is a great pleasure for Tag Heuer to continue this remarkable partnership with IndyCar,” said Benjamin Beaufils, president of the Americas at Tag Heuer.

“IndyCar and Indy 500 are mythical names in motor racing, and there is no better proving ground to demonstrate Tag Heuer’s passion and strong heritage in motorsport, and motto of ‘Don’t Crack Under Pressure’ than the Indianapolis Motor Speedway.”