- SRX billed as ‘entirely new entertainment concept’
- Races will run for 90 minutes and replace pit stops with halftimes
- CBS to broadcast series on linear and streaming networks
Nascar hall of famers Ray Evernham and Tony Stewart (pictured) have joined forces with New York-based talent agency The Montag Group and Bruin Sports Capital founder George Pyne to launch a six-race, short-track motorsport series that will debut in summer next year.
Superstar Racing Experience (SRX) has already secured a multi-year broadcast rights deal with US broadcaster CBS, which will air the series in Saturday night primetime slots on its television network and CBS All Access streaming subscription service.
Each race will run for approximately 90 minutes and fit within a two-hour broadcast window, with TV production also set to include extensive behind-the-scenes action.
Described as ‘an entirely new entertainment concept’, SRX will see traditional pit stops replaced by a ‘halftime’, when drivers and crew chiefs will be able to make adjustments and strategy decisions.
It has not been confirmed how many drivers will compete, but US media reports suggest that each race will see 12 drivers randomly paired with a crew chief.
An official release added that SRX will focus on head-to-head competition between elite racers ‘from diverse racing backgrounds’, noting that each race will include a variety of drivers and courses.
“We’ve set this up to bring the focus back to the drivers and their ability to compete head to head as opposed to the car deciding who wins,” said Evernham. “That’s going to create a unique dynamic for fans at the track and everywhere else. Adding superstar-caliber drivers and our unique racing features, you’re going to see all kinds of emotions playing out live. It’s going to be quite exciting and rekindle why a lot of people love short-track racing.”
CBS Sports chairman Sean McManus added: “This innovative racing series will feature great drivers competing on short-tracks and will provide viewers with unique, behind-the-scenes access, bringing fans closer to the action.
“With the backing from legends in the racing industry, the quality of the drivers and competition, and the atmosphere that short-tracks will help to create, the Superstar Racing Experience is a great addition to our live summer sports programming that racing fans will embrace.”