- Partners will develop joint fan engagement initiatives
- Deal includes activations with driver appearances, promotions and giveaways
Australian motor racing series Supercars has announced a new partnership with Pizza Hut for the 2022 season.
As part of the deal, Pizza Hut will become Supercars' official and exclusive quick service restaurant partner and receive trackside branding at races.
Supercars will also work with Pizza Hut to develop fan engagement initiatives, including driver appearances, promotions and giveaways. In addition, Pizza Hut will feature as a partner of Supercars' esports series, Supercars Eseries, which begins in May, with their own entry into the online racing competition.
Pizza Hut has also become an official partner of the Dunlop Super2 Series category.
“We are excited to partner with Pizza Hut and recognise they are a perfect fit with our Supercars brand," said Jamie Black, general manager of commercial at Supercars.
"Pizza Hut is all about families, enjoyment and bringing people together and Supercars is well known for welcoming generations of families to our events.
"Our fans are the backbone of our sport, and we are always looking to provide them with a better event experience.
"Bringing a product, the quality of Pizza Hut to our sport is another step in that direction and mutually beneficial for Pizza Hut to showcase their products and services to the Supercars audience."