Silverstone has agreed a five-year partnership with Secutix, the cloud-based events platform, to manage ticket sales for all of the UK-based motorsport venue's events, including Formula One's British Grand Prix.
As Silverstone’s ticketing technology partner, Secutix’s S-360 solution will help bring together the venue's different revenue streams, sales channels and products under one platform as part of a wider digital transformation happening across the business.
Silverstone will also use Secutix’s secure mobile ticketing solution 'Tixngo' to further digitalise the customer experience. A new dedicated Silverstone branded wallet, powered by Tixngo, will deliver secure digital tickets to motorsport fans every year across all major events, including the racetrack's Interactive Museum, as well as its driving and track experiences.
“Given the multi-faceted nature and commercial complexity of our business, we needed a global partner with a proven track record in both sporting events and museums,” said Nick Read, commercial director at Silverstone.
“Secutix works with high profile venues and brands in each of these sectors and has an excellent pedigree in giving fans a superior customer experience.
“We’ve got off to a great start, with a sell-out British Grand Prix in 2022, and are looking forward to exploring the suite of digital solutions available through Secutix, using APIs and other tools to build unique and bespoke customer journeys.”
David Hornby, managing director for northern Europe, UK, and Ireland at Secutix, added: “We’re excited to work across the whole Silverstone business as it integrates our specialisms in sport and museums.
“Secutix is an open cloud platform that genuinely works cross vertical, and as such is ideal for a business such as Silverstone where major events and track driving experiences sit alongside other business areas such as the Museum.
“Our ambition is to seamlessly connect Silverstone’s systems, fans, third party partners and inhouse teams. The result will be a better understanding of their audiences which will open up business transformational opportunities for Silverstone.”