Formula E agree Shell Recharge title sponsorship for Berlin race

EV charging company sees natural brand alignment with all-electric series.

Formula E agree Shell Recharge title sponsorship for Berlin race

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Shell Recharge has been announced as the title sponsor for this weekend's Formula E double-header in Berlin.

The race sponsorship supports Shell Recharge’s ambition to be a leader in EV charging, operating over 500,000 charge points by 2025 and 2,500,00 charge points by 2030.

It is aligned to the all-electric series’ core purpose of accelerating the awareness and uptake of EVs to help decarbonise transport and urban areas.

“We share Formula E’s desire to deliver technological innovations from the racetrack to the road, so all electric vehicle drivers can benefit from them,” said István Kapitány, global executive vice president for Shell Mobility.

“Similar to Formula E, Shell Recharge has seen a huge surge in popularity across multiple markets, with the installation of a new charging point on average every 20 minutes, with plans to accelerate this roll out in the future.”

Matt Scammell, chief commercial officer for Formula E, added: “The ABB FIA Formula E World Championship offers a unique platform for global enterprises like Shell Recharge to showcase the positive progress being made in e-mobility solutions.

“The expansion of Shell Recharge’s fast-charging infrastructure around the world is good news for consumers who are looking for ways to reduce their carbon footprint.

“The 2022 Shell Recharge Berlin E-Prix will be viewed in more than 150 countries around the world and engage fans in the conversation on social media, increasing awareness of e-mobility solutions and encouraging positive changes in behavour.”

This announcement builds upon Shell’s experience within motorsport and close collaboration with teams and manufacturers, including two current Formula E teams – Nissan E.Dams and Mahindra Racing – to help develop the most sustainable and innovative charging points that can be taken straight from the track and adopted by consumers.