Rich Energy to make call on Haas sponsorship before Singapore GP

Future of the deal with the Formula One team has been in doubt since July.

Rich Energy to make call on Haas sponsorship before Singapore GP

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Turbulent drinks brand Rich Energy is to decide on the future of its title sponsorship of Formula One team Haas before the Singapore Grand Prix on 22nd September, according to the Formula One team’s boss Gunther Steiner.

The partnership between the two has been on the rocks since July, when the energy drinks brand announced via Twitter it had ended its deal with Haas, citing poor performance and Formula One’s politics for its decision.

However, it subsequently emerged that Rich Energy’s then chief executive William Storey, who apparently authorised the initial tweet, and the company’s hierarchy had clashed over the future of the deal, with shareholders releasing a statement saying they were committed to the sponsorship agreement.

In a bid to clarify the situation, Steiner met with Rich Energy representatives in London on 28th August, revealing he is now waiting on a final decision over the deal’s long-term future with the team.

Speaking to, Steiner said: “It has calmed down and now we see where we go from here.

“First, we need to be calm and make a rational decision, and then it will be decided. At the moment they [the logos] are on here, as you can see, so they need to decide where they want to go not us. 

"It is their decision, and then our one will follow. That should happen in the next week or so, and this time it will happen properly.”

Steiner went on to add that with the Belgian Grand Prix taking place this weekend, followed next weekend by the Italian Grand Prix, a decision from Rich Energy was more likely ahead of the race in Singapore.

“I don’t want to go into the contract it is more for them to decide where they are at with their company and if it makes sense for them or not to continue or not,” he said.

“I am not involved – so I cannot comment and I wouldn’t be qualified to comment.

"So we agreed that once they are ready to decide where they want to go, the investors, they tell us what they want to do with us and I am fine with it.

“I think it will be after Monza, as Monza is next week so there is very little time to do things properly. Hopefully we can do things properly and respectfully.”