- Name change aims to promote Renault’s sportscar brand
- Rebrand coincides with return of Fernando Alonso
- Alpine already represented in WEC and rallying
French car manufacturer Renault has announced that its Formula One outfit will be known as the Alpine F1 Team from the start of the 2021 season.
The move is designed to promote Renault’s sportscar brand, which the company bought in 1972 and relaunched in 2017. Alpine already features in the World Endurance Championship (WEC) and rallying, but has never previously been represented in Formula One.
Renault’s Formula One car will also lose its yellow and black colour scheme, which will be replaced by the French national colours of red, white and blue.
The rebrand will coincide with the return to the team of Spanish driver Fernando Alonso, who won back-to-back Formula One drivers’ championships with Renault in 2005 and 2006.
Alpine F1 Team enters Formula 1— Renault F1 Team (@RenaultF1Team) September 6, 2020
Starting from the 2021 season, Groupe Renault’s team becomes Alpine F1 Team, equipped with a Renault E-TECH hybrid engine.
Full Press Release: https://t.co/UVTCnWrakN #AlpineF1Team pic.twitter.com/PjExAaorS7
News of the name change comes after Renault joined the other nine Formula One teams in signing up to the sport’s new Concorde Agreement, ensuring their participation in the global motorsport series until at least 2025.
The new commercial terms include a budget cap, more equitable distribution of revenue, and technical regulations designed to make the sport more competitive.
“This change comes at a key moment in the trajectory of the team and the sport,” said Renault team principal Cyril Abiteboul (pictured). “Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility. These will be assets in the preparation of 2022 deadlines.
“The new regulatory and financial framework will establish the conditions for a fairer motorsport in its redistribution of revenues; simpler and progressive in its governance.
“The implementation of the ‘budget cap’ will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula One and can challenge for victory.”
Renault returned to Formula One in 2016 when the company bought back its former team, which at the time was known as Lotus. The company’s name will continue to be listed on the engine used by Alpine.
Alonso will partner French driver Esteban Ocon on his return, replacing Daniel Ricciardo after the Australian signed for McLaren during lockdown.