Red Bull Racing and Zoom’s new deal includes fan events

Contract set to start with upcoming Dutch Grand Prix.

Red Bull Racing and Zoom’s new deal includes fan events

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  • Zoom branding will be displayed on cars, driver race suits and team apparel
  • Red Bull will use the platform for team communications and fan events

Red Bull Racing have announced a partnership with Zoom Communications, starting from this weekend’s Dutch Grand Prix, which includes collaboration on fan events.

In addition, branding for the communications platform will feature on both cars, the driver race suits, team apparel, as well as the pit wall and team garage.

“Oracle Red Bull Racing continues to prove itself as an innovator and technology leader, which is why we are excited to bring communications tools like Zoom Chat, Zoom Events and Zoom Meetings into their experience both on and off the track,” said Janine Pelosi, chief marketing officer of Zoom.

“With Zoom, Oracle Red Bull Racing are able to streamline their unified communication needs into one simple, and secure platform, so they can spend more time focused on winning championships.”

“We are very excited about partnering with Zoom,” added Red Bull team principal Christian Horner.

“Their forward-thinking approach to communications mirrors our attitude to racing on track. They are fast, secure and reliable in everything they deliver.

“Zoom’s proven track record of innovation will enhance our communication capabilities and provide us with a cohesive platform that will continue to bind the entire team together.”

It will also see the team utilise Zoom’s offering for communications between its headquarters in Milton Keynes and the pit wall at the race track.

Speaking to TechRadar Pro, Horner explained: “We only want to work with the best in class. Zoom will play a key role in how we operate on a daily basis.

“Communication is the backbone of how we operate, this tool will be interwoven through everything we do as a team.”

Zoom already has a partnership with Formula One, signing an official multi-year agreement last year as the unified connections platform of the series.