Red Bull go all in with PokerStars sponsorship

Online gambling and entertainment firm’s branding to feature on the RB18 car.

  • Posted: January 24 2022
  • By: Georgina Yeomans
Red Bull go all in with PokerStars sponsorship

Getty Images

  • Multi-year deal starts from 2022 season
  • Global partnership also includes experiences, promotions, competitions and content

Formula One team Red Bull Racing have revealed a new exclusive partnership with online gambling and entertainment firm PokerStars.

Starting from the 2022 season, the global multi-year deal will see PokerStars branding feature on Red Bull's RB18 car and on the race suits of drivers Max Verstappen and Sergio Perez.

In addition, the partnership will include exclusive experiences, promotions, competitions and content across PokerStars' platforms, including PokerStars Casino, PokerStars and PokerStars Sports.

Christian Horner, Red Bull Racing team principal and chief executive, said: "In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.

"We are pleased to welcome PokerStars to the team as Formula One enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together."