Porsche signs Hugo Boss deal for Formula E bow

German fashion house becomes official clothing partner of motorsport team.

Porsche signs Hugo Boss deal for Formula E bow

Getty Images

Porsche has announced Hugh Boss as its official clothing partner.

The multi-year deal will see the German fashion house kit out the entire Porsche motorsport team both on-track and in the workshop. 

The agreement covers the new Porsche Formula E team, which is set to join the all-electric racing series from the 2019/20 season.

“Formula E is a highly attractive race series,” said Oliver Blume, chief executive of Porsche AG. “It offers us the perfect environment to consistently further develop our vehicles in terms of efficiency and sustainability. We are looking forward to our debut in the series in the 2019/2020 season. The renowned fashion company Hugo Boss is a perfect partner for us as the team outfitter.”

“Hugo Boss and Porsche both stand for innovation and perfection,” added Mark Langer, chief executive of Hugo Boss AG. “We have already cooperated successfully in the area of motor sports over the course of recent years and decades. That is why I am delighted that our cooperation will now reach a new level with the future-oriented Formula E series.”