Peacock signs Meta deal to make Nascar and IndyCar to available on VR headsets

NBC's streaming platform to be available on Meta Quest 2 and Meta Quest Pro.

Peacock signs Meta deal to make Nascar and IndyCar to available on VR headsets

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Nascar and IndyCar are set to be available on virtual reality (VR) headsets for the first time after NBC agreed a partnership with Meta to bring the Peacock streaming service to the Oculus platform.


  • Launch of Peacock on Meta Quest 2 and Quest Pro forms part of broader three-year partnership between NBCUniversal and Meta
  • Nascar and IndyCar both have broadcast deals with NBC
  • Peacock is also the home of Supercross and Pro Motocross, including the newly formed SuperMotocross World Championship, as well as Nitro RX

Context: In the US, Nascar has a contract with NBC until 2024 as part of a joint deal with Fox, but this is expected to be extended which will ensure the stock car racing series is available on Peacock for the duration of this three-year deal with Meta. IndyCar, meanwhile, has been broadcast on NBC since 2009, with the latest multi-year extension signed in 2021.

Comment: Annie Luo, executive vice president, head of global partnerships and strategic development at Peacock, said: “Launching Peacock on Meta Quest 2 and Meta Quest Pro meaningfully expands the existing partnership between Meta and NBCUniversal, and offers users more opportunities to experience Peacock’s robust content offering in an immersive VR and streaming experience. Whether it be a VR experience with ‘The Office’ or an iconic film franchise, a live sporting event or the next breakout Peacock original, there’s something for everyone.”

Coming next: Peacock is no longer available to new users as a free, ad-supported platform, with NBCUniversal focusing on growing its paid subscriber base. Meta also recently cut its VR headset prices in a bid to drive adoption, so the hope is that this can combine with the streaming platform's subscriber push to create a larger user base to target.

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