Nitro RX appoints Aurora as broadcast production partner

Media agency will develop the world feed and global highlights programmes.

Nitro RX appoints Aurora as broadcast production partner

Aurora Media

Nitro Rallycross (Nitro RX) has appointed Aurora Media Worldwide as broadcast production partner for its inaugural championship series.

Specialising in the development and production of live, premium global sports events, Aurora is a creator of formatted international live broadcasts, which are widely distributed around the world.

Aurora will use a combination of track and RF cameras, live on-boards, drones and FX cameras to produce video game-inspired shots designed to bring audiences closer to the action, with data-driven graphics to tell the on track story.

“We are very excited to be working with Aurora Media Worldwide. They’re the best in the business at creating innovative, ground-breaking sports productions from broadcast through to digital, perfectly suited to the world of Nitro RX,” said Brett Clarke, chief revenue officer at Nitro RX owner, Thrill One Sports & Entertainment.

“Our show is fast-paced, up close, and personal. As a fan experience, it gives you everything but the autographs.”

James Hopkins, commercial director for Aurora Media Worldwide, added: “Nitro RX is a revolutionary motorsports concept, expanding from US to international shores. The action is non-stop and we are excited about the innovative sporting format and production plans, including working with a world class talent roster representing over ten nations globally. We are thrilled to be to working with the Nitro team to entertain a global audience during the 2022/23 season.”