Next League launches with Nascar partnership

New agency and solutions service company to work with sports industry in emerging technology space.

Next League launches with Nascar partnership

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  • Partnership with Nascar designed to engage existing fans
  • Next League to focus on sports gaming, blockchain and open metaverse

Next League, a new sports-focused agency and solutions service company, has launched with a partnership alongside US stock car racing series Nascar.

Specialising in the media, health and wellness industries, Next League will provide thought leadership, technology product design, as well as software and systems development.

Next League will be focusing on emerging technology, including blockchain and the open metaverse, in the sports gaming space.

Nascar's multi-year deal with Next League has been signed with the intention of finding new ways to engage existing fans and reach new ones. The series has already made its first move in the emerging technology space with the release of its non-fungible tokens (NFTs).

"I’ve had the pleasure of knowing and working closely with the team that is leading Next League for many years," said Tim Clark, senior vice president and chief digital officer at Nascar.

"2022 is going to be a huge year for us as we roll out our Next Gen car, among other initiatives. We look forward to partnering with the Next League team as we continue to innovate and develop new ways to engage our existing fans and reach new ones."

David Nugent, Next League’s co-founder and chief executive, added: "Technology has changed more in the last ten years or so than in the 100 years preceding it, and it's advancing faster than ever.

"To remain competitive and successful, companies must understand these changes and adapt them to their businesses. We are excited to bring our decades of experience in our target industries, track record of delivering results, and passion for innovation to the market to help our client partners exceed their goals."