US streaming giant Netflix has completed initial filming for a second instalment to its Formula One docuseries Drive to Survive amid discussions with the racing championship over terms for a potential sequel.
Speaking at SportsPro Live 2019 in London, Formula One managing director Sean Bratches said he is “encouraged” by the prospect of Netflix producing another instalment of the ten-part show, revealing that film crews were on the ground during testing events ahead of the 2019 campaign.
Bratches said: “Netflix is an extraordinary brand and an extraordinary company, and the data that they have, based on their pipe, goes two ways opposed to television, which has less capacity to understand metrics.
“Without an agreement, they have shot testing in Melbourne, Bahrain, China, and Baku, so I feel pretty good about season two. It is that type of thing that engenders new audiences and exposes them to a sport that says, ‘Hey, let me try that’.
“Then again, once we have done that on a commercial side, if when they get there and it’s not a competitive sport, they are not going to stay.
"We believe that Formula One unequivocally – and most of the teams and FIA believe this – needs to create a better spectacle for the fan and something that’s less predictable.”
It is not clear whether Mercedes and Ferrari, two of Formula One’s most successful teams, would feature in a new series, after the manufacturers refused to be a part of the original Netflix production, which takes viewers behind the scenes throughout the 2018 Formula One season.
In response to whether Mercedes and Ferrari are open to being included in a new series, Bratches added: “I’m an optimist. Our goal is to create a platform where all ten teams can play and compete in anything [we do].”