NEP Group, a global media technology company that specialises in broadcast production, has partnered with Nascar and the World Rally Championship (WRC).
Contract:
- Partnerships signed in 2022 and come into effect this season
- WRC to launch Rally.TV later this year
- Nascar's new production facility, which is currently under construction, forms the basis of the partnership with NEP as part of the company's Global Production Platform
Context: NEP Group has previously taken an eco-friendly approach to its broadcast partnerships in motorsport, supporting the eSkootr Championship and Extreme E series and recently worked on the successful rollout of the MLS Season Pass on Apple TV+.
Comment: Brian Sullivan, chief executive of NEP Group, said: “We want to give all our clients the most flexible and forward-looking solutions possible. Our new partnerships in the US and around the globe are a testament to the strength of our people and their ingenuity. And these deals prove the path we’re on is the right one, equipped to lead our industry into the future.”
Coming next: NEP will be working with WRC on launching its new Rally.TV OTT platform later this year and Nascar's new production facility will need to be fully equipped by the planned open date ahead of the 2024 season.