- Deal to cover Baltic and Nordic regions, as well as Poland
- Viaplay to also stream Ferrari Challenge, DTM and Nürburgring 24 Hours
- Adds to Nent's long-standing F1 broadcast partnership
Nordic Entertainment Group (Nent) has secured media rights to broadcast female single seater championship W Series in nine European countries for the next two seasons.
The 2021 and 2022 W Series seasons will be broadcast on Nent's streaming service Viaplay across the Nordic and Baltic regions, as well as in Poland.
In addition, Viaplay will also stream Ferrari Challenge, German touring car championship DTM and the Nürburgring 24 Hours endurance race.
This adds to Nent's long-standing partnership with Formula One, which recently expanded to the Netherlands and Poland to cover a total of ten countries.
The group also holds broadcast rights to IndyCar, Formula 2, Nascar and MotoGP.
"It’s been 40 years since a female driver started a Formula One race – and we don’t want to wait another 40," said Peter Nørrelund, Nent chief sports officer.
"W Series offers top-class racing that can inspire a new generation of talents while literally changing the face of motorsport.
"We’re proud to show the next two seasons on Viaplay in nine countries as part of the fastest and most diverse motorsport portfolio in the business."