The inaugural Chicago Street Race saw Nascar achieve a six-year ratings high on Comcast-owned commercial network NBC.
Confirmed:
- Average of 4.63 million viewers represents Nascar's largest audience on NBC since Homestead-Miami in 2017
- Streaming audience of 164,000 on Peacock and other NBC digital platforms also a record for Nascar
- Combining the two audiences, the average of 4.8 million was the highest for an NBC race since the Brickyard 400 in 2017
- Excluding the Daytona 500, the Chicago Street Race was the most-watched Nascar race since the Daytona road course in 2021
Context: The Chicago Street Race represented a certain level of risk for the stock car racing series, as it had never competed on a street course before. The level of interest has proven it a success with fans, especially as it more than doubled the audience achieved by Road America, which was held on the same weekend last season.
Comment:
A new chapter in our 75-year history has been written.
Thank you, Chicago! pic.twitter.com/2R9i4SrzdH
— NASCAR (@NASCAR) July 3, 2023
Coming next: The Chicago Street Race has a three-year contract on the Nascar with the option of two extra years, but it would not be surprising to see this extension option seized upon shortly.
