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Nascar and SiriusXM have signed a multi-year extension to their long-standing audio broadcast agreement.
Contract:
- 24/7 radio coverage to continue, including live coverage, daily talks and interviews
- Channel is available to subscribers nationwide and on the SXM platform
Context: SiriusXM has been the home of Nascar radio coverage for more than 20 years. SiriusXM Nascar Radio airs 24 hours a day, 365 days a year and delivers in-depth racing coverage and news.
Comment: Nick Skipper, Nascar's managing director of media strategy, said: “SiriusXM has delivered exciting and insightful live event and talk programming to Nascar fans for more than two decades. We look forward to continuing our relationship with SiriusXM, a trusted source that provides Nascar fans across the country smart, accurate and entertaining coverage of the sport.”
Coming next: Nascar returns to action this weekend at the Dover Motor Speedway on 30th April.