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Nascar has announced an extension to its partnership with ticketing platform SeatGeek, which becomes the official ticket marketplace of the stock racing series.
The company initially entered into a relationship with Nascar that allowed fans to buy and sell tickets to the sold-out Daytona 500 earlier this year.
“Fans from all 50 states and 41 different countries across five continents descended upon Daytona to experience the 64th running of the Great American race this past February,” said Daryl Wolfe, executive vice president and chief revenue officer of Nascar.
“Our new partners at SeatGeek did a tremendous job integrating into our ticket sales ecosystem and providing fans with a frictionless process to buy tickets best-suited for their race day needs. Expanding our partnership across all Nascar-owned and operated tracks was an easy decision.”
Whether fans like to sit close to the track, take in the view from the top of the stands, or camp in the infield, SeatGeek’s app and website help find the perfect ticket to help customise their race-day experience at the track. SeatGeek's client-first approach will help Nascar target and convert new customers through customised messaging across SeatGeek's deep database of event-goers.
“Our partnership with Nascar helps us engage with one of the most passionate fanbases in sports. To us, this isn’t just a ticketing deal, it’s a true partnership,” said Jeff Ianello, executive vice president of client partnerships at SeatGeek.
“After a hugely successful Daytona 500, it was apparent to us that we are two like-minded brands that prioritise putting the fan experience at the forefront of everything we do. Together, we will create only the best experiences for the Nascar fans of today and tomorrow.”
As an official partner of Nascar, SeatGeek will have a presence across all Nascar-owned tracks and digital properties, linking fans directly to SeatGeek’s Nascar Racing HQ to buy tickets for an upcoming race.
SeatGeek will also become a member of the Nascar Fuel For Business Council, allowing it to connect with Nascar's broad base of official partners on business-to-business opportunities and co-promotions.