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Richard Petty Motorsports
- FocusFactor to receive branding on car and race suit
- Multi-year deal also comprises retail element
Nascar’s Richard Petty Motorsports have announced a multi-year partnership with brain health supplement brand FocusFactor, starting with the 2022 Cup Series season.
As part of the deal, FocusFactor will be the primary sponsor for driver Erik Jones' number 43 Chevrolet for 26 races during the 2022 season and beyond.
Additionally, FocusFactor will receive branding on Jones' car, race suit, team apparel, transporter and pit box.
"I am really happy to welcome FocusFactor as a partner with Richard Petty Motorsports," said Jones.
"With 26 races on board our next gen number 43 Chevrolet Camaro ZL1, it will be great to get behind this programme and learn more about how we can support each other.
"Our team has really gained momentum over the last month of this year’s 2021 Nascar Cup Series season. We are even more focused on improving those finishes to start the new year strong, and with FocusFactor on board, we are guaranteed to be successful. It would be awesome to bring this new partner their first win – I cannot wait to get started with them."
Brian Moffitt, Richard Petty Motorsports' chief executive, added: "We are looking forward to the 2022 season – part of that excitement is the rollout of the next gen car, but we are equally as excited to establish a new partnership with FocusFactor.
"We await the opportunity to assist FocusFactor in leveraging our partnership across Nascar and within the retail segment."
Richard Petty Motorsports' and FocusFactor's deal will begin on 6th February 2022 with Nascar's marquee Clash event at the Los Angeles Coliseum.