Nascar’s Richard Childress Racing (RCR) has signed a new one-year partnership with Lucas Oil, expanding the two sides’ long relationship.
Contract:
- Lucas Oil to be a primary sponsor at three races this season for Kyle Busch
- Oil specialist to sponsor Busch’s car at races at Martinsville, Mexico City and Bristol Motor Speedway
- Company already serves as the official lubricant provider for RCR and ECR Engines
- Existing relationship sees Lucas Oil develop race-day technical support for the Nascar team
Context:
Lucas Oil has worked with RCR and ECR Engines for more than a decade. The company previously was a primary sponsor for Busch’s car at three events last year.
As well as being a partner of RCR and ECR Engines, Lucas Oil also has an existing partnership with Busch’s micro and sprint car team.
Comment:
“Season after season, Lucas Oil has given us the technical support needed to run up front and win, and that is what makes this partnership so exceptional and why we are thrilled to have them back as the primary sponsor of the No. 8 Chevrolet,” said Mike Verlander, president of RCR.
Coming next:
Lucas Oil’s primary sponsorship of Busch’s car begins on 30th March with the race at Martinsville.
Go deeper:
- What Nascar’s TV, sponsorship and social media data reveals about the series in 2025
Nascar’s US$7.7bn TV deal: Why the annual value went up, who gets what, and the impact on fans
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